Earlier this year, IAB Europe & IAB Techlab introduced one of their largest initiatives: the IAB Transparency & Consent Framework (TCF). The ‘TCF’ is intended to help all companies in the digital advertising industry with GDPR compliance and provide transparency to consumers. This new standard had to be adopted by the industry at a record speed, which resulted in a great deal of education being required. That is why IAB Nederland organises a townhall session with interesting speakers and a panel discussion. It is possible to ask the experts questions directly. To this we have invited, IAB Europe on 8 October, where we will discuss the subject in more detail.