Umberto Tesoro

Speaker

Umberto Tesoro

Head of Digital & E-Commerce

Trussardi

Language
English
Entrance
Paid
More info
Emerce Retail Europe

How to use data to create value and not only target customers.
Nowadays we do have more data than we can even think of, the question is if we are we taking smart decisions based on what we know.
Are we ready to frame user intent in a business framework? How should we use data to create value and not just for targetting?
The keynote will try to answer those questions.

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